Product Camp Dublin

Product Managers – Who Supports You?

There’s more to career and skills development than just ‘leaning in’.

Your direct manager, the company culture and the broader economy all have a role to play, as you play your role seeking out and delivering profitable solutions to real customer problems.  Enabling skill development takes resources.  Amongst those resources are; your time and access to knowledge.   In 2018 access to knowledge via ProductCamp Dublin 2018 is enabled by a hard working voluntary committee, and these organizations.

On behalf of the Product Management community, we thank our Product Camp Dublin 2018 headline supporters – DIT, Technology Ireland Software Skillnet, and Logi Analytics, and all our core sponsors, many of whom support ProductCamp Dublin year after year.

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Headline Sponsors



The National Training Network For Companies in the Software Technology Sector

Technology Ireland Software Skillnet, the National Training Network for companies in the software technology sector, sponsor ProductCamp Dublin again in 2018.  Avid supporters of product managers in the tech sector, their collaboration with DIT led to grant-aid available for this course for Software Skillnet member companies enabling them to save 25% on the fees. More on programmes and grant-support here.

Technology Ireland Software Skillnet is led by Technology Ireland within Ibec, it provides support for companies with software and technology functions to enhance skills and boost competitiveness.


 DIT – Home to the World’s only MSc in Product Management.

The Postgraduate Diploma and Master of Science Degree in Product Management have been designed specifically to meet the needs of organisations and drive best practice performance.. The programmes draw on the expertise of leading academics, international experts, recognised industry practitioners and the latest research to deliver a unique learning opportunity for software and digital technology companies.

“ SAP is already a market leader in software development and research, but I wanted to gain first-hand experience of how to do things absolutely correctly – learn from the experience of the world’s best practitioners, while simultaneously informing myself for my discussions with the SAP ‘Go to Market’ team.” 

Jayanta Roy: Product Manager SAP

The programmes are aimed at product managers who have a number of years experience in the software and digital media sector. Candidates are likely to be in positions of significant responsibility. They will currently be engaged in a product management role and already competent in the technical aspects of software development processes and methods.


Logi Analytics, Embedded Analytics Development Platform

We’re delighted to announce a new headline sponsor enabling the product management community in Dublin. Create, deploy, and constantly improve analytic applications that engage users and drive revenue with Logi Analytics. You focus on building the best applications for your users, while Logi gets you there faster and keeps you competitive.

Giving users the ability to create their own view of the world and see what’s really important to them is a key strength.

Michael Simmons, Senior Vice-President Technology, Neuberger Berman Alternatives

You can find samples of Logi Analytics in applications (and more) here.

Core Sponsors

Altify is the digital sales transformation software company, helping sales teams win the opportunities that matter, grow revenue in their key accounts and improve sales execution with guided selling. Built natively on the Salesforce platform, Altify helps salespeople, sales leaders and executives achieve sustained revenue growth and sales success. Customers include: Autodesk, Bell Canada, Brocade, BT, GE, Honeywell, HP Enterprise, Johnson Controls, UnitedHealthcare, Optum, Salesforce and Software AG. Find out more at


Workday is a leading provider of enterprise cloud applications for finance and human resources. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday. 

 Workday would be delighted to welcome you to their first Product Management Open House at Workday – June 20thFirst and foremost, this event is an opportunity to learn how Workday do Product Management, showcasing product, practices and methodologies they leverage to keep working with innovation and agility, day after day.  This will also be an opportunity for knowledge sharing and networking where you can learn about the diverse types of Product Management strategies across industries.    => Sign Up Here



Feature Upvote lets your customers openly suggest and “upvote” improvements to your product, helping you choose where to spend your resources.

This year ProductCamp Dublin is using Feature Upvote for suggested sessions.  Test drive it yourself and see how your customers experience suggesting and voting for features.  There’s more on why Feature Upvote is sponsoring Product Camp Dublin here.



Learn to build and market products people actually buy.

Pragmatic Marketing is a long term Product Camp Dublin support and has trained over 100,000 product management and marketing professionals, helping them tune into how to build, market and launch products. For more information, please visit  And don’t miss their annual product management survey which includes data about product management in Ireland.

Standard Nitro Logo

At Nitro, they have a unique culture that believes in building the right thing, the right way.  and we’re delighted to have them as a returning sponsor of ProductCamp Dublin.   In 2005, Nitro disrupted the PDF industry by offering the first and leading alternative to Adobe Acrobat. Today, they’re an award-winning global leader in document productivity, digital transformation, and change management. And just getting started....

Nitro makes documents smarter. 


Balsamiq Wireframes (formerly Balsamiq Mockups) are excited about the opportunity to sponsor the event!  The maker of the industry-leading rapid wireframing software is a long term supporter of the community that is ProductCamp Dublin.

Balsamiq Wireframes (formerly Balsamiq Mockups) is the industry-leading rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, modify, and get honest feedback on. Wireframes look like sketches, so stakeholders won’t get distracted by little details, and can focus on what’s important instead.

Balsamiq is available for Desktop, as a hosted web service, or as a plugin for Google Drive, Confluence and Jira.

Why Attend ProductCamp?

As A Participant As An Employer
Benefit from the peer-learning experience that ProductCamp was designed to deliver. Learn about product management from fellow professionals in parallel sectors – bring home ‘next practice’ ideas.
Work “on” your job as opposed to “in” it – invest in yourself and your productivity. ProductCamp is curated for product people by product people.
Learn about new and emerging techniques – smarter, not harder approaches. Get access to new methods, models and processes.
Make new contacts and renew existing ones. Get a sense of how product management within your organization compares and learn where to take it next.
Build a connection over lunch or coffee with a new; mentor, supplier, prospect…. Get acquainted with your alter (product management) ego – start-ups to high growth organizations to complex enterprises.
Break out of your comfort zone – share some of your hard-earned wisdom. Gain an insider’s view of internationally proven ideas and strategies.
Take the opportunity to unlearn or relearn. Learn fast from people who’ve already made the mistakes you want to avoid – how many books and articles are languishing in a virtual or actual pile?
Spend an afternoon with like-minded, and maybe even some contrarian, individuals. Get your team together to address specific, relevant areas of learning, that you would never otherwise get to, with the normal day to day workloads and competing priorities.
Attend or suggest specific topics of interest to get practical advise and learn from the experience of others who have faced the same problem. Maximise your company’s product management capabilities.

There’s more Frequently Asked Questions here.

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Panel Discussion At ProductCamp

ProductCamp Dublin 2018 – Registration is open! 14th June 2018

In the spirit of BarCamp, ProductCamp Dublin is a collaborative, user organized unconference, focused on Product Management and Marketing topics.

At ProductCamp Dublin there are no “attendees,” since everyone participates in some manner: This means you get to present, lead a roundtable discussion, share your experiences, help with logistics, help secure sponsorship, or volunteer.

ProductCamp Dublin is a great opportunity for you to learn from, teach to, and network with professionals involved in the product management, marketing, and development process!

*** For 2018, our seventh ProductCamp Dublin, will be on the afternoon of Thursday 14th June. Save the Date Book your place at ProductCamp Dublin 2018 here. ***

Session Information 2017

1:45 PM – Parallel Sessions 1

Room Session
A5 Panel Discussion – Managing the Product Management Triad presented bySiobhan Maughan
B5 Why Roadmaps Don’t Matter (that much) presented by Stephen Culligan
F4 B2B Product Marketing: Tell me everything in 20 minutes presented by Oisin O’Connor
G4 Life of a Product Owner presented by Anirban Banerjee

2:45 PM – Parallel Sessions 2

Room Session
A5 How does Service Design & Product Management Co-Exist? presented byGerry Scullion
B5 The Art of Saying No (and Keeping Your Customers Happy) presented byKevin O’Donnell
F4 Go to market: Panel Session presented by Dervilla Mullan, Orla Power, Liz (Wilson) Edwards, Barry Marron and Oisin O’Connor
G4 Product Portfolio Strategy : Implementing the Cost of Delay Model to maximize Product Profitability presented by Heather Mangan

3:30 PM – Coffee and chat

4:15 PM – Parallel Sessions 3

Room Session
A5 Where the hell did my feature teams go? Lessons in moving from product management in a multinational to a startup presented by Bart Lehane
B5 Design Just Ate My Software presented by John Leenane
F4 Putting the ‘User’ in User Experience presented by Séamus Byrne
G4 How to define and manage services as a product presented by Eileen Fitzgerald

5:10 PM – Parallel Sessions 4

Room Session
A5 When the problem is solving the problem! presented by Eric Paquin
B5 What Product Management Leaders Know presented by Derek Organ, Tammy Billington-Dynes, Eoin Kirwan and Jane E Morgan
F4 What history can teach us about Product Management presented by Glen Holmes
G4 Challenges of B2B Product Manager presented by Gaurav Anand

6:00 PM – Awards Voting

6:30 PM – ProductParty & Awards

Innovation At ProductCamp 2017

Product Management Talk Tables

In addition to the regular afternoon sessions, this year we are introducing the concept of ‘Table Talks’ during lunch time (which starts at 12pm).  Check out the list of knowledgeable hosts & product management topics to see what you want to chat about over the free lunch.

For more on ‘talk tables’ reach out to the lead organizer Mary Ryan.

  • Value Propositions – Siobhan Maughan
  • Game Storming – Derval Kennedy
  • Portfolio Management – Heather Mangan
  • Design Thinking – Fred Raguillat
  • Prioritising Requirements Backlog – Noel Tate
  • Product Launch – Oisin O’Connor
  • Market and Competitor Analysis – Aisling Mackey
  • User Testing – Michael Heraghty

Jobs Board –  Product Camp Connections That Matter

We’re aware that folks have built career moves that started with a Product Camp conversation.  This new initiative is driven by the demand for connecting companies in Ireland with product management candidates who have the right ‘product-market’ fit through their expertise and experience.  All you have to do is to print out your A4 job spec and be at our jobs board area from 12pm on the 15th of June.

So we’re making available a physical jobs’ board to which you can add your product management open positions.  Please bring along an A4-sized printout of your job (we have no printing facilities on the day).  We suggest you use larger font size so potential new hires can take a photo of the position but feel free to be creative within the A4 size!

We have the connections that matter and this job board provides the perfect opportunity to find the product talent you are looking for!  For support on this initiative connect with Madrie Scott.

ProductCamp 2017 is coming!

In the spirit of BarCamp, Product Camp Dublin is a collaborative, user organized unconference, focused on Product Management and Marketing topics.

At Product Camp Dublin there are no “attendees,” since everyone participates in some manner: This means you get to present, lead a roundtable discussion, share your experiences, help with logistics, help secure sponsorships, or volunteer.

Product Camp Dublin is a great opportunity for you to learn from, teach to, and network with professionals involved in the Product Management, Marketing, and Development process!

We will be looking for content suggestions, along with volunteers to help with the organisation, so please contact us here.

Photos from ProductCamp Dublin 2016

Check here for photos from 2016.  A few selected photos below:

Getting Started

The Pitches

The Voting

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The 2016 Sessions

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The Sessions

The ISA Software Skillnet Scholarship Opportunity

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The Winners!